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Roots / Roots Cellar
interior/exterior design/build

Roots Restaurant & Roots Cellar Wine Bar in the Ever-Developing Brewers Hill Area of Milwaukee, opened February 2004. The building itself, built under the direction of Kubala Washatko Architects was constructed with reclaimed materials. Restaurant Owners, Chef John Raymond & General Manager Rebecca Goldberger, wanted an atmosphere that was warm & inviting, full of texture yet not a distraction from the 100% Organic Cuisine. They approached Sup Design & Flux Design for the beautiful wood & intricate steel work that identifies the interior.

Sup Designís use of solid woods is at once contemporary & timeless, articulated angles & deep stained finishes enrich the interior with bold shapes & elegant transitions. Flux Designís ornate steel work & innovative approaches to concrete surfaces liven & solidify the experience. The steel ìrootsî seems to reach out of the walls & support the staircases, bar structures & signage.

The Entire Project exemplifies the intelligent combination of the old world & contemporaneous influences of Milwaukee. Old materials used in an innovative application, & integral concerns resolved with intuitive design approaches. Though conservative blood runs deep & old habits die hard, when empirical concerns are approached in an honest & practical manner our way of working & living can truly develop.

1818 N Hubbard St
Milwaukee, WI 53212

http://www.rootsmilwaukee.com

*Photos by Rockstar Design

exterior signage

stair rail [view 1]*

stair rail [view 2]*
 

bar canopy [detail]*
back bar [detail]*
 

ext. signage [detail]
concrete [detail]*
 

exterior signage
exterior staircase
 

exterior signage
exterior staircase [view 2]
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